Martin Sorohan

Hugh O'Neal

Martin Sorohan is a professional linguist who works as an AI Designer aiming to improve machine-human interaction in customer support solutions. He holds a bachelor's degree in German and Slavic linguistics from Trinity College, Dublin, and speaks 4 languages. Working as a freelance proofreader, ESL teacher and copywriter, he enriched his understanding of language structure, acquisition, and differences, such as between US and UK English. Martin applies his expertise to ensure precision in text analysis and contributes to creating more effective AI systems. His understanding of language variations and subtleties becomes crucial in training AI models, enabling them to understand and respond effectively to customer interactions in diverse styles. Martin always stays on top of new trends in AI development and constantly broadens his knowledge.


5 Emerging Trends That Will Shape the Future of Customer Support
  • August 14, 2023

With technology continuously revolutionizing each field and customer expectations constantly growing, it is vital that the customer support industry also evolves and keeps up to date with the latest developments. The customer support industry is on the cusp of a major transformation due the rise of new technologies like artificial intelligence (AI) and virtual reality

The Golden Metrics: 5 KPIs Every Customer Support Leader Should Keep an Eye On
  • July 04, 2023

Introduction: In all industries, whether selling a service or a product, one factor that helps create customer loyalty and develop a positive reputation for the company is high-quality customer support. It is something that is often overlooked by many companies, but by making sure that customers feel supported and cared for, companies can ensure repeat